What is Scorrie Ltd?
Scorrie Ltd is an online marketing firm that was established in London in 2011 by a group of advertising executives and internet entrepreneurs for the purpose of taking advantage of online media to help clients market their goods and services.
With the growth of the Internet, the challenges of marketing and advertising have surpassed the traditional media of print, radio, and television. With traditional media, customers are captive audiences. They have to see the ads and listen to or watch the commercials that an advertising firm produces and buy. While some targeting exists in traditional marketing, the standard practice is to blanket print and the airwaves with ads in hopes of attracting customers.
The Internet and social media are different in many ways. Online media is interactive, with users clicking to sites and posts that they are attracted to. Search engines become all-important, as most Internet users do not bother to scroll through more than one or two pages of results. Data derived from a user’s browsing history provides opportunities for targeting just the potential customers who might be attracted to the sort of goods and services being offered.
A number of online marketing firms already existed when Scorrie was founded. But the executives of the new company brought to bear their marketing research experience that had served them so well in traditional advertising and could be used in the new arena of the Internet.
Scorrie offers a number of online marketing services to its clients, including search engine optimization, search engine marketing, social media marketing, content marketing, targeted email, and viral marketing. Also, the company offers reputation management services, an important aspect of having an online presence with the spread of review sites such as Yelp.
Scorrie fell, almost by accident, into providing online marketing services for the online gambling industry. Online gambling, which includes everything from virtual casinos, to interactive poker, to remote sports betting, has suffered from controversy. The industry has been heavily regulated and even outlawed in a number of countries. Online gambling is legal in the UK but is heavily regulated,
Scorrie’s clients include Amsterdam Casino, Unibet, Kroon Casino, Mr. Green, BGO Casino and LeoVegas, most of which operate in the United Kingdom and other parts of the world where the industry is legal.
One of the challenges Scorrie has faced in its marketing efforts on behalf of the online gaming industry has been overcoming the trust factor of the potential customer base. Unlike physical casinos or betting parlors, it is sometimes difficult to verify the authenticity and transparency of online gaming sites. Besides the stamp of approval of government regulators, the main way that online gambling companies attract customers through testimonials of current customers. Some sites employ responsible gambling features that limit the amount of money that can be bet within a set period and provide an automatic warning if problem gambling has been detected. Many customers find sites with these features an attraction for using them.